If you have spent any time on TikTok or Instagram lately, you have likely seen the trendy cargo pants, Y2K-inspired corset tops, and edgy streetwear from Edikted. The brand has exploded in popularity, becoming a go-to for Gen Z shoppers who want the “it” look without the high designer price tag.

But as the brand grows, so does the big question: Is Edikted fast fashion? To help you shop with a clear conscience, we’ve broken down everything you need to know about Edikted’s business model, its sustainability claims, and how it compares to other giants like Shein.

Understanding the Edikted Business Model

Yes, Edikted is a fast fashion brand. In fact, it is often classified as “ultra-fast fashion” because of how quickly it moves from a viral social media trend to a finished product on its website.

The brand uses a “pre-order” or “try and repeat” model. This means they produce small amounts of many different styles to see what becomes popular. Once a specific top or pair of jeans goes viral, they ramp up production. While they claim this reduces waste by not overproducing unpopular items, the sheer volume of styles they release every week still places them firmly in the fast fashion category.

Why Is Edikted Considered Fast Fashion?

There are a few key signs that define Edikted’s place in the industry:

• Rapid Trend Cycles: They release new collections constantly, often mimicking high-end designers or viral TikTok aesthetics within weeks.
• Low Prices: Most items are priced between $20 and $60, made possible by high-volume manufacturing.
• Material Choice: Most of their clothing is made from synthetic, petroleum-based fabrics like polyester, nylon, and spandex, which are cheap to produce but have a high environmental cost.
• Aggressive Marketing: The brand’s name itself is a play on the word “addicted,” which many critics argue encourages a culture of overconsumption.

Edikted vs. Shein: What’s the Difference?

Many shoppers compare Edikted to Shein. While they are both fast fashion, there are some subtle differences in how they operate in 2026.

Feature	Shein	Edikted
Price Point	Extremely Low ($5 – $25)	Mid-Range Fast Fashion ($20 – $80)
Quality	Highly Variable / Often Thin	Generally Better / More Consistent
Vibe	Mass Market / Everything	Curated Streetwear / Gen Z Aesthetic
Sustainability	Low Transparency	Limited “Try & Repeat” Model
Sizing	Can be inconsistent	Generally more true-to-size

Is Edikted Ethical and Sustainable?

When it comes to the “Planet” and “People” side of things, Edikted has a long way to go to earn a “sustainable” badge.

1. Environmental Impact

The brand does not currently provide data on its carbon footprint or water usage. While their “low inventory” model is a step above the massive waste of older fast fashion brands, the reliance on microplastic-shedding synthetics and global shipping means their environmental footprint remains significant.

2. Labor Practices

One of the biggest concerns for modern shoppers is transparency. Currently, Edikted does not publish a list of its factories or provide third-party audit reports (like Fair Trade or SA8000). Without this transparency, it is difficult to verify if workers are being paid a living wage or working in safe conditions.

3. Animal Welfare

Edikted is largely “accidentally” vegan because they use synthetic materials instead of leather or fur. However, they do not have official vegan certifications, and the pollution from synthetic fabrics can indirectly harm wildlife ecosystems.

Read Also This Blog Post: Is Quince Fast Fashion?

The Final Words

Edikted is a “step up” in style and quality compared to the absolute bottom-tier fast fashion sites. However, it still operates on a model that prioritizes speed and low cost over the environment and labor transparency.

FAQs

Is Edikted a Chinese brand?

While many of its products are manufactured in China, the company was founded in Tel Aviv and is currently headquartered in Los Angeles, California.

Is Edikted better quality than Shein?

Most customer reviews suggest that Edikted has a slight edge in quality. The fabrics are often thicker, and the stitching is more reliable, which might help the clothes last a few more washes than “ultra-cheap” alternatives.

Does Edikted have a recycling program?

As of 2026, Edikted does not have a formal take-back or recycling program for old clothes.